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Why Right-Brainers Will Rule the Future A Whole New Mind: Why Right-Brainers Will Rule the Future by Daniel H. Pink


My review

rating: 2 of 5 stars
As I read, I strongly suspected that much of what he is trying to do here has been done before, and probably in more depth (by Zunshine, for instance, in Why We Read Fiction, as well as in more scientific accounts).

But Pink is not really going for depth. Once I bopped myself solidly over the head and recalled his stated goals (I do this regularly while reading nonfiction. This makes me an entertaining reader to observe.), I was able to keep reading with a kinder eye. Rather than getting bogged down in tracing out the nuances of psychology or neuroscience, he attempts to note what he perceives as a sea change. The parts about the mind mostly serve as a guiding metaphor through which he can explain his perceptions of recent and upcoming trends. Also, he explicitly claims to be targeting “L-Directed” people, so his style of argument makes more sense than not.

As a person who is pretty good at analytical thinking but better at synthesis, empathy, and other “R-Directed” things (in Pink’s terms), and a person who is also looking for a job, I was encouraged. It’s hard to hate a book that seems to think things might swing in your direction; obviously, I’m a little bit partial to his claims, which makes me less inclined to critique his writing and his unnecessarily rigid dichotomies. So, uh, read this book if you think you might be “R-Directed” and you happen to be unemployed. It might make you feel temporarily better, and/or help you come up with the vocabulary to sell your skills.

View all my reviews.

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